Since the state encouraged social capital to enter the medical industry, the medical and beauty specialist hospital has become a hot investment field. Despite the good development opportunities, the state has given certain policy support. However, the construction and development of specialized hospitals in China meets the medical needs of the people, and There is a clear gap in the level of specialized hospitals in developed countries, and there is no substantial change in the “habits” that local governments pay attention to in the construction of general hospitals. At the same time, in order to meet the needs of the beauty seekers, the medical and beauty specialist hospitals are booming and growing rapidly, but there are also chaos such as illegal medical practice, excessive marketing, and imperfect industrial supervision. In order to strengthen the self-discipline of the industry and promote the standardized development of the medical and aesthetic industry, the first national professional hospital development summit was hosted by the Health News on June 1, 2019, hosted by the Health News, and organized by Wenzhou Peace International Hospital and Peace Plastic Surgery. - The sub-forum of medical cosmetic and plastic surgery institutions was successfully held in Wenzhou Peace International Hospital.
In the past 40 years, Wenzhou has grown from small to large, from weak to strong, and has created the number one position in many economic fields in China. I hope that in the future reform of medical and health care, our specialist hospitals will continue to maintain the spirit of being the best in the world. Be brave to be a pathfinder, tester, climber, and strive to explore the national health, work hard, and contribute to the health care needs of the people.
According to the authoritative industry research report, after 2016, the annual surgery volume of plastic surgery in China has reached nearly 8 million, and it has grown rapidly year by year. Medical beauty has become China's fifth largest consumer hotspot after real estate, auto, electronics and tourism. The rapid expansion of the demand for medical beauty in China has enabled medical beauty services to enter the homes of ordinary people from high-end luxury demand. However, due to the strong professionalism of medical beauty, the lack of knowledge science and the asymmetry of market information, it has spawned many market chaos. The establishment of medical aesthetic system is very important. China's medical care will also shift from administrative supervision to administrative, legal, economic and Information and other means of supervision, and committed to the establishment of a sound comprehensive supervision system, I hope that you can work together in their respective regions, and advance the rule of law and standardization of the medical beauty market.
The public's positioning and recognition of hospital technology and services is the most important hospital brand. Specialized hospitals should focus on social credibility, dissemination magnitude, and hospital authority. They should choose to cooperate with mainstream media, use rich channels of communication, and adopt a variety of channels. The form of communication widely disseminates the authoritative and credible knowledge of health science; at the same time, specialized hospitals should develop the brand market by vigorously developing advanced medical technology and improving the quality of medical services. Specialists should be brave enough to take social responsibility, improve the quality of science, be good at catching public attention and send out scientific voices.
Development and prospects of plastic surgery
From the perspective of clinical medicine, plastic surgery started late, in adolescence, very young, plastic surgery was first in the anti-US aid, repair and reconstruction, to the peace era, repairing and filling the lack of, and then began to slowly contact beauty, plastic surgery throughout In the subordinate branch of surgery, it is still a very young subject. With the acceleration of the reform of China's medical system and the emergence of a large number of private hospitals, private hospitals have accounted for one-third of the total medical and aesthetic industry. It will certainly bring new challenges and opportunities to the entire industry.
The rise of the medical and aesthetic industry is not unrelated to the escalation of consumption and the wave of social medical treatment. Residents' demand for beauty has increased, which has led to a rocket-like growth in the number of medical and beauty institutions. In the field and foreign capital predators, they continue to inject fresh blood into the industry. At the same time, the medical and aesthetic industry is now in a bad state - over-investment, the domestic medical and beauty industry is also in the stage of change and reshuffle - the workload of physicians is not saturated, the value is excessive, some institutions begin to choose doctors, from the original Paying attention to marketing, and now paying attention to the medical department, the business discourse right of medical and beauty institutions will gradually transition to doctors; returning to the essence of medical care, awe and obeying medical principles, giving medical professions a respect and respect for doctors, is to build medical beauty The only way to a good ecosystem.
With the increase in support for the social medical policy of the new medical reform, more and more medical and aesthetic specialist hospitals created by social capital will be formed, and the formation of a diversified medical treatment pattern will make the medical market competition more intense. Dean Xue Zhihui With the theme of "Reshaping and Innovating Medical and Aesthetic Institutions in the New Era", this paper explains how to build and develop medical and beauty specialist hospitals under the new medical reform situation, and introduces a new medical model for Internet + medical platforms, such as: How to Reshaping medical procedures: standardizing hospital management and improving medical quality. At the same time, strengthen the construction of the talent team, comprehensively implement refined management and assessment, attach great importance to the introduction of talents, cultivate talents, use talents, and retain people to be of great significance to the development of medical and beauty specialist hospitals.